Blog Business Books
The Corporate Blogging Book: Absolutely Everything You Need to Know to Get It Right by Debbie Weil
The definitive guide to corporate blogging, and why every organization needs to join this marketing revolution. Weil provides background on blogs, offers tips on writing them (”invite a conversation”), addresses common concerns (”what if my employees are blogging?”), discusses tools and technology (including podcasts and wikis), and offers a cheat sheet for convincing the boss that it’s time to blog. Bonus resources include sample policies and guidelines, design tips, a glossary, and more.
Blog Marketing by Jeremy Wright
The book shows how your company can use blogs to raise its visibility and transform internal communications. Blog Marketing is filled with real-world examples of how blogging can: extend company branding, create positive experiences with your customers, provide real feedback on your company and its products, transform the way your company does business and simplify a variety of project management tasks.
Blogging for Business: Everything You Need to Know and Why You Should Care by Shel Holtz and Ted Demopoulos
In Blogging for Business, authors Shel Holtz and Ted Demopoulos tell you exactly how and why more companies are incorporating blogs into their business strategies. This smart new guide helps you engage in the global conversation by creating and maintaining blogs to generate heightened awareness and greater customer mindshare.
Start Your Own Blogging Business (Startup) by Entrepreneur Press and J.S. McDougall
Blogs are one of the internet’s fastest-growing phenomena-and one of the best and easiest ways to make money online. Learn how to choose a topic, start a blog and attract thousands of avid readers. Then use your blog to generate income from advertisers, promotions, affiliate links and other techniques-all from your own home.
What No One Ever Tells You About Blogging and Podcasting: Real-Life Advice from 101 People Who Successfully Leverage the Power of the Blogosphere by Ted Demopoulos
Despite their “newness,†blogs have rapidly proven themselves in business. They serve several functions valiantly, including: communicating with customers, potential customers, and other stakeholders, as a research tool to help uncover what is being said about you, your company, your competitors, and your industry, and even as a type of broadcast medium as some are making significant money by monetizing blog traffic through advertising and other means. Instead of offering our advice on blogs and blogging in business, in this book we offer advice from 101 people who are successfully harnessing the power of blogging.
Blogwild!: A Guide for Small Business Blogging by Andy Wibbels
The world seems to have gone blogwild. More and more personal blogs appear every day, and businesses large and small are realizing that blogging can be a dynamite sales, marketing, and communications tool. Blogs are cheap to set up and operate, and they can humanize a company’s image, start the buzz on a new product, and get instant customer feedback.
Blog Rules: A Business Guide to Managing Policy, Public Relations, And Legal Issues by Nancy Flynn
Flynn helps readers decide first of all if blogging can benefit their business and, if so, how to do it in a way that’s safe for business.
The Blog Ahead: How Citizen-Generated Media Is Radically Tilting the Communications Balance by R. Scott Hall
This new form of horizontal communication is examined and compared to its predecessors. Find about the next generation of leaders master the tools they will use.
R. Scott Hall is a direct marketing strategist and online business expert, is the founder of Online Mavericks and the Citizen Generated Media blog, and is based in New York, NY.
Hands-On Guide to Video Blogging and Podcasting: Emerging Media Tools for Business Communication by Lionel Felix and Damien Stolarz
The Hands-on Guide to Video Blogging and Podcasting provides tremendous value to those content publishers, big and small, that want to create syndicated video blog and podcast content. The simplified, plain talking break-down the authors bring to the book will give everyone the tools to plan, create, and execute a blog/podcast outlet.
Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers by Robert Scoble and Shel Israel
Robert Scoble helps run Microsoft’s Channel 9 Web site. He began his blog in 2000 and now has more than 3.5 million readers every year. Scoble’s blog has earned acclaim in Fortune magazine, Fast Company, and The Economist. Shel Israel played a key strategic role in introducing some of technology’s most successful products, including PowerPoint, FileMaker, and Sun Microsystems workstations.He’s been an expert on innovation for more than twenty years.
Publish and Prosper: Blogging for Your Business by DL Byron and Steve Broback
While personal blogs take up much of the blogosphere, blogs are quickly gaining popularity in business as an inexpensive and amazingly effective marketing tool. It’s time for a practical book about business blogging: this is the first book to demonstrate how businesses are blogging and how you can use blogging technology to converse with your customers to build your brand and sell your products.
interesting