Mike Vorhaus said “The dominant business model for internet companies is ad-supported revenue. But that’s not the only option, as Apple’s iTunes has made clear. More and more, people are paying for ad-free options, and some sites are having tremendous success charging for premium content and services, helping diversify revenue streams for internet companies.”

In his opinion the content and services that make people most willing to open their wallets are wide range including games, anti-spam and anti-virus services, entertainment content, adult content, and dating and financial services.

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